Directorate of Institutional Advancement

The Directorate of Institutional Advancement is responsible for managing the University’s reputation through media relations, brand management, outreach, strategic marketing, digital communications, community, public relations, and Supporting the University management in achieving the aims and objectives outlined within the University Strategy. Branding and brand positioning development and the production of toolkits required for its implementation across the University and beyond is one of the key roles of the unit. As such the mandate of the Institutional Advancement Unit extends into the external and internal publics of the university. Maintaining a healthy relationship between the University and its stakeholders is a vital role that the Directorate of Institutional Advancement plays directly or indirectly.